Pop Shoppe (A) |
作者姓名:Matthew Thomson; Kendra Hart; |
商品類型:Case (Field) | 商品編號:9B11A024 |
出版日期:2011/07/26 | 內容長度:11 頁 |
At one time, the Pop Shoppe was a leading player in the Canadian soda pop market, however, changing market conditions and corporate mismanagement drove the company into bankruptcy in the early 1980s. In 2003, an entrepreneur purchased the rights to the brand, and was considering reintroducing it into the market. The entrepreneur had a hunch that many Canadians would be as fond of the Pop Shoppe as he was, and excited to see it back on the market, .....more
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Pop Shoppe (B) |
作者姓名:Matthew Thomson; Kendra Hart; |
商品類型: | 商品編號:9B11A025 |
出版日期:2011/07/26 | 內容長度:6 頁 |
By 2010, the entrepreneur's revived Pop Shoppe brand was holding second place in the premium carbonated soft drink market. This level of market penetration was a bit unexpected, and the entrepreneur began contemplating his next move. The entrepreneur wanted to grow the brand larger, in hopes of selling out and moving on to other business ventures that had captured his interest. He had watched as other small drink brands had been bought up by .....more
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